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Carlsberg Beer Beauty

Graphic design, final art and general assistance for the Art Directors in the creation of product, packages, case video, promotion material such as photography, case video and the campaign website for Carlsberg Beer Beauty. The idea is to tell the story of Carlsberg’s quality ingredients in a new and surprising way and the visual direction combines the style of Carlsberg with a premium styled manners that is usually used in when marketing beauty products. This combination aims to reach both the Carlsberg standard audience and also break beyond.

After launch the Carlsberg Beer Beauty series was mention worldwide in major media channels with zero cost in media investments. The case won Gold & Silver in Cannes Eurobest Festival 2015.

Work: Internship at CP+B Copenhagen
Client: Carlsberg
Date: 2015
Art Director: Kristoffer Gandsager
Art Director: Mark Rif
Creative / Copywriter: Gustav Johansson
Creative Interns: Gaia Padovan & John Njoki

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