Grillrapporten by ICA is an annual report with trend scouting, statistics of Swedish barbecue behaviour and presentation of new products for the barbecue season. The report is presented during a press gathering and my assignment was to design the report and additional print units for the event – menus, navigation and informational signs.
I aimed to create a bit quirky and vibrant mini-magazine to make the report easy-to-read with infographics, fun facts and an easy navigated grid system combining interviews and receipts. Creating a neat grid system saves time when designing the report 2019. I kept contact with the printer to ensure the report would be printed according to my recommendations with suitable paper-weight and binding of the pages.
Work: Designer at Jung Relations