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ICA Grillrapporten 2018

Grillrapporten by ICA is an annual report with trend scouting, statistics of Swedish barbecue behaviour and presentation of new products for the barbecue season. The report is presented during a press gathering and my assignment was to design the report and additional print units for the event – menus, navigation and informational signs.

I aimed to create a bit quirky and vibrant mini-magazine to make the report easy-to-read with infographics, fun facts and an easy navigated grid system combining interviews and receipts. Creating a neat grid system saves time when designing the report 2019. I kept contact with the printer to ensure the report would be printed according to my recommendations with suitable paper-weight and binding of the pages.

Work: Designer at Jung Relations
Client: ICA
Date: 2018
Illustration: ICA

Read Grillrapporten 2018