With the digital era’s explosive distribution of apps and new means of communication, we experience a breakthrough of icons as the most important symbol of our culture. This extra dimension of symbols has become a necessity for expressing or explaining things in an easy way.
In this exam project we investigated the possibility of creating a verbal understanding of a place – in this case the Swedish west coast of Gothenburg. The study resulted in 35 icons and a lookbook. The icons can be downloaded via Noun Project.
Work: Art Direction & Illustration
Client: Student Project
Art Director: Evelina Elo