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Gothenburg translated to icons

With the digital era’s explosive distribution of apps and new means of communication, we experience a breakthrough of icons as the most important symbol of our culture. This extra dimension of symbols has become a necessity for expressing or explaining things in an easy way.

In this exam project we investigated the possibility of creating a verbal understanding of a place – in this case the Swedish west coast of Gothenburg. The study resulted in 35 icons and a lookbook. The icons can be downloaded via Noun Project.

Work: Art Direction & Illustration
Client: Student Project
Date: 2015
Art Director: Evelina Elo

Download icons