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The task was to make a viral TVC commercial for Rum for Papper that highlights the products and services of the store. The store is known for their expertise in paper and have a clientele of creatives, artists and paper-enthusiasts that cares about having great quality for printed matters. So we created the Paperstoner, a TVC that focuses on the addiction to high-quality paper. The Paperstoner can’t stop thinking about the feel of dragging his finger over 240 grams Scandinavian Smooth or the smell of good quality ink.

Work: Student Project
Client: Rum för papper
Date: 2014
Art Director: Katrine Kolström
Art Director: Martin Rörberg
Copywriter: Marcus Svensson

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